Covid-19 Impact on Manuka Honey Market

Market Overview

Global Manuka Honey Market is projected to grow at the CAGR of 4.3%. Manuka Honey contain essential amino acids, vitamin B6, Potassium and other essential minerals which makes it consumption popularly amongst the population of health conscious consumers. Changing lifestyle and adoption of the natural honey and sweeteners consumption trend has influenced the high sale of Manuka Honey in the food industries. Increase in health awareness is having a positive impact on the Manuka Honey market based on several health benefits of manuka honey consumption and hence now is found to have increased application for medicinal purposes. Multi-purpose application of manuka honey across various industries is driving its market globally.

Heath Benefits of Manuka Honey Industry and high anti-oxidant content imparting health benefits is estimated to spur its market growth over the given forecast period. Adoption healthy food consumption trends in the developed countries is having a positive impact on the growth of Manuka Honey market. Manuka Honey helps in improving the immune system of the body and helps to reduce instances serious illnesses which is playing a significant role in its market growth. Key Players are following strategies of merger and acquisition of small players due to high demand of the product. New Zealand and Australia are amongst the major key players exporting Manuka Honey to various countries of other regions.

Major Key Players

Global Covid-19 Impact on Manuka Honey Market is segmented on the basis of Specialty Food Type, Application, Distribution Channel and Region. Based on the Specialty Food Type, HFCS-Free Manuka Honey is found to be escalating at a high CAGR. Amongst the various applications of the product, Direct consumption/Culinary purpose is calculated to hold a major share followed by bakery and confectionery. Amongst the distribution channel, E-commerce is anticipated to hold a large share based on consumer’s convenience.

This report includes a study of strategies such as mergers and acquisitions, product launches by the major Manuka Honey market players. It further includes product portfolios, developments of leading major players which includes WEDDERSPOON (New Zealand), MOSSOPS Honey (New Zealand), CAMMELLS Honey (New Zealand), Comvita Limited (New Zealand), Watson & Son Ltd (New Zealand), Manuka Health (New Zealand) and API Health (New Zealand)

Regional Analysis

Covid-19 Impact on Manuka Honey Market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Asia Pacific has the major market share followed by Europe. Based on the high nutritional value, Manuka Honey have gained popularity in various other regions.  However, the high market concentration of manuka honey only in New Zealand and neighboring countries might restrain its market growth. Germany, Japan U.S., France and U.K. are considered the major importers of Manuka Honey.

Key Findings

Application of Manuka Honey for medicinal purpose is anticipated to have a high growth during the forecast period.

Top exporters of Manuka Honey include New Zealand, Australia, China, Germany and Spain

Market Segments

Manuka Honey has been segmented on the basis of Distribution Channel which comprises Hypermarkets and Supermarkets, Convenience stores, Specialty stores, E-commerce, Others. Sale through E-commerce is found to be high.

Manuka Honey has been segmented on the basis of Specialty-Food Type which Organic, Gluten-Free, GMO-Free, HFCS-Free, Others. HFCS-Free manuka honey is found to hold a major share due to its increasing health concerns among the consumers.

Manuka Honey has been segmented on the basis of application which comprises Direct consumption/Culinary purpose, Bakery and confectionery, Medicinal purpose, Personal Care Products, Others. Manuka Honey application in direct consumption/Culinary purpose is holding a large share followed by application in bakery and confectionery

NOTE: Our Team of Researchers is Studying Covid19 and its Impact on Various Industry Verticals and wherever required we will be considering Covid19 Footprints for Better Analysis of Market and Industries. Cordially get in Touch for More Details.

Brain’s Modularity and Aphasias

 Brain’s Modularity and Aphasias

    Imagine Apple, which is a leading technology factory. In Apple, there are different divisions in which employees work. Software management, design, storage, and packaging are some of these divisions. Each division has its responsibilities. While the software and development part focuses on back-end development, programming, of Apple products, the division responsible for design emphasizes the creative aspects of these products. The modularity of Apple factories makes it easier to handle the tasks effectively. Similar to a factory, in our case, which is Apple, the human brain is also modular. There are two hemispheres responsible for different kinds of actions. In linguistics, it is asserted that the left hemisphere is responsible for language acquisition.


    Before starting, we should get ourselves acquaint with “aphasia’s” meaning. It basically means language disorders caused by brain damage. We are taught that investigations of people suffering from aphasia led linguistics to discover the brain’s modularity and lateralization. Broca’s and Wernicke’s aphasias are the disorders that can be considered as proof.

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Branches of Linguistics

What is linguistics?

Before defining linguistics and its branches, we firstly should acquaint ourselves with the definition of language. If you wonder and search it directly on Google, you can see that it is defined as either spoken or a written way of communication between humans in which the words are used in structured and conventional forms. As can be understood from the definition of language, there is a system behind it: structure. Linguistics, in a general sense, is the study of language structures such as phonetics, morphology, syntax, and grammar.


Branches of linguistics


  1. Sociolinguistics
  2. Dialectology
  3. Psycholinguistics
  4. Computational Linguistics
  5. Structural Linguistics   


As you can infer from the name itself, this perspective of linguistics focuses on how language is shaped in society. The field, sociolinguistics, tries to understand language by considering people, their culture and expectations, and where and for what purposes the language is used. In short, sociolinguistics observes the relationship between society and language.



 Dialectology is considered a sub-discipline of sociolinguistics. It is also directly related to people and the context where the language is spoken. In this linguistics field, linguists try to observe what kind of changes that language goes through based on the geographic differences. Thanks to dialectology, the variety within a specific language are revealed.



    Psycholinguistics is the study of processes that language undergoes in the brain. Linguists studying in this field dwell on the mental aspects of language. Also, psycholinguistics is a part of cognitive science.


Computational Linguistics

    Computational linguistics focuses on how humans compute the language and stimulus-response reaction in language. How they interpret and create new utterances as a response… It is the field where mathematics and logic are deeply involved in the studies of the language.


Structural Linguistics

Lastly, structural linguistics, as can be understood, considers the language as a system composed of different but interrelated components; thus, structures. These structures are morphology, syntax, phonetics, phonology, semantics, and pragmatics.



Morphology is a sub-discipline of structural linguistics that deals with how words are combined, their form and structure.



The syntax is a sub-discipline of structural linguistics that focuses on the sentences. It deals with the language at the phrase level.



Phonetics is the study of sounds. It tries to analyze how people produce sounds and how they do perceive these sounds.



Phonology deals with patterns of sounds. How different patterns affect the sound… It tries to see what changes arise in the sound patterns in different languages.



Semantics is the study of meaning in the language. Understanding the relationship between the form and the meaning is a problem that causes interest in this field.



   Pragmatics is a field of linguistics that investigates the relationship between the context and the language.


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